India’s leading fashion company, Aditya Birla Fashion and Retail Limited has recently signed an agreement to acquire a 51% stake in India’s most influential luxury brand Sabyasachi, a brand owned by Sabyasachi Mukherjee. This brand is known for its apparel, accessories, and jewellery. The ABFRL, platform will complement the brand on its journey to becoming a global luxury house out of India. As released in the PR of ABFRL this partnership will add significant weight to the growing ethnic wear and will also add an attractive portfolio of brands, across key consumer segments, usage occasions, and geographies. 

“We believe that over the next few years, ethnic wear is going to be an increasingly important category as young and confident Indians rediscover their culture and heritage. The Sabyasachi brand, through its emphasis on excellence in design and craftsmanship, has set new benchmarks and captivated the imagination of the sophisticated global Indian consumer. Over the next few years, ABFRL intends to craft a portfolio that addresses the entire gamut of ethnic wear segments: value, premium, and luxury,” ABFRL managing director Ashish Dikshit said.

About Aditya Birla Fashion and Retail Limited

Is a part of India’s biggest group The Aditya Birla Group, with a revenue of Rs. 8,788 Cr in FY19-20. As of 30th September 2020, The company has a network of 3,025 stores across approximately 26,000 multi-brand outlets with 6500+ points of sales in department stores across India. Brands such as Louis Philippe, Van Heusen, Pantaloons, Allen Solly, and Peter England are the largest value brands of ABFRL. Some other international brands also share some investments from Aditya Birla such as Forever 21, The collective, Simon Carter, American Eagle, Ralph Lauren, Hackett London, Ted Baker, Jaypore, Shantanu & Nikhil, and Fred Perry.

About Sabyasachi

Incepted in the year 1999, Sabyasachi has been giving this world a lot of unique Indian excellence. Emerged as the most influential and beautiful voices in the county shaping the modern fashion and lifestyle with artisanal craftsmanship and traditional technique in every product. 

Source-AVP & Head, Corporate Communications, Aditya Birla Fashion, and Retail Limited; PR released by The Aditya Birla Group

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